How To Build A Biz – Gen X Affiliate Marketing

Gen X: It’s Not Too Late to Build Your Retirement Income Online

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What I’m Learning Right Now

I was 53 when I Started Affiliate Marketing. Here’s What I Wish Someone Had Told Me.

By howtobuildabiz.com / October 27, 2025 

Posted: Oct 27, 2025 | By James King | 8 min read

I spent my 53rd birthday looking at my retirement savings and having a mild panic attack.

Not because the number was zero. But because the number wasn’t enough. And I knew it.

You know that feeling, right? When you do the math and realize that the whole “work till 65 and live your dream” thing isn’t going to work out the way they promised?

Why Listen to a 58-Year-Old About Affiliate Marketing?

I’m not a guru. I’m not a 20-something influencer. I’m just a regular guy who looked at his retirement savings and decided to do something about it. 

I started affiliate marketing in 2021. I’ve made money. I’ve lost more money. I’ve made every mistake you can imagine. 

And now I’m sharing what actually works – without the BS, without the hype, and without the fake income screenshots. 

If you’re in your 40s, 50s, or 60s and looking for a Plan B, stick around. We’re figuring this out together.

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